Founder • Product Architect • Operator
I operate at the intersection of product architecture, systems thinking, and execution. From founding FinForFam to leading a top-10 Code Ninjas franchise, I build products and organizations that scale calmly.
The best products don’t shout. They reduce cognitive load, surface the right decision at the right moment, and are architected for long-term clarity.
My work focuses on systems — not features. Decision engines, operational frameworks, scalable product foundations.
Selected work
A suite of simple, high-trust tools that help families make better decisions about mortgages, RESPs, RRSPs, and long-term planning. I led everything from brand and UX to front-end architecture and performance tuning.
Years of building photoreal environments, cinematic lighting, and player-first experiences in Unreal Engine. This informs how I design atmosphere, clarity, and emotional tone in every product.
Consistent, minimalist systems that feel premium without feeling cold: typography, color, spacing, and illustration styles that build trust quickly.
Operating Experience
Product, brand, and engineering
From concept to shipped product
Leadership, operations, coaching
Capabilities
Contact
Whether you’re looking for a partner to define a product, sharpen a brand, or architect a clean, high-performing front-end, I’m open to the right conversations.